I believe in choosing words wisely. That philosophy applies to people and to brands. Because what’s the point of being clever if no one can understand you? And what’s the point of using words if they don’t inspire action? I often write as I think, which doesn’t always happen in complete sentences. I prefer conversational over corporate. And I typically reserve exclamation points for only special occasions. No one likes a screamer.
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Copywriter | Editorial Director
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